Introduction Online video streaming has become trendsetter in transforming global telecom, media and entertainment landscape and gaining the mainstream adoption with ever-changing consumer behaviors and patterns. In the zettabyte era, over-the-top (OTT), subscription video-on-demand (SVoD), cord-cutting and streaming services have witnessed a massive surge in adoption by urban household globally. According to Statista [1] , in 2020 global video-on-demand (VoD) was estimated to touch US$61bn with total number of 1.49bn VoD users worldwide. United Kingdom and Unites stated emerged as the country with the highest OTT penetration rate and the country with highest SVoD revenue worldwide in 2020, respectively. Current State, Growth and Outlook According to eMarketer forecast [2] , 1.88 bn people worldwide will use a Subscription over-the-top (sub-OTT) service at least once per month in 2022. This is 2x jump in overall numbers from just 4 years ago. Total sub-OTT usership will...