When Arunachalam Muruganantham perceived the idea that he was going to do something about the fact that women in India can’t afford sanitary napkins, he went the extra mile: He wore his own for a week to figure out the best design. Chances are you've never heard of Jayaashree Industries or its owner Arunachalam Muruganantham yet. With his roots in rural Tamil Nadu, his main claim to fame is that he almost single-handedly created a model for making affordable sanitary napkins in the country. It's a subject few men know or dare to ask about. Muruganantham's curiosity about his wife's use of cloth during her periods led to shocking revelations and a long body of research. Driven by the revelation that his wife was torn between spending money on milk for the children and buying commercially manufactured sanitary napkins, Indian innovator and inventor Arunachalam Muruganantham embarked on a long and intensive journey to find a solution. His achievement – a simple machine ...